By Jon Michail
It seems that everyone is aspiring to be a Thought Leader these days. Pharmaceutical companies have been known to lure medically qualified individuals to market their products by bestowing upon them the flattering title of â€˜Thought Leader.â€™ And yet, being a credible Thought Leader is much more than owning a genial demeanor and memorising a slick speech.
The definition comes in two parts. The first states that a Thought Leader â€“ whether it be an individual, medical practice, Health Boardâ€“ is seen as the expert in its field by patients, clients, stakeholders, medical peers, competitors and, even the general populace. The Thought Leader is the â€˜go toâ€™ person for that specialised knowledge, the first to spring to mind when that particular medical product, service, method or theory appears. The Thought Leader is respected by his peers and sought after by potential patients and clients.
The second part of the definition relates to how the Thought Leader can profit from having, and then sharing that expert knowledge. When a Thought Leader helps to guide any kind of private medical business, growth, wealth, and profit are not far behind!
â€œIn todayâ€™s world of business, itâ€™s not just what you know.â€
In todayâ€™s world of business, itâ€™s not just what you know. Itâ€™s how well you can use what you know that matters to your clients, colleagues, and community. A Thought Leader aspires to understand the needs of others before presenting them with solutions â€“ in other words, being more engaged. Talking with instead of talking to. Listening before responding.
The right marketing is key. Cleverly coordinating social media with the traditional methods of publishing articles, presenting seminars, hosting networking events and the like, if managed well will ensure your message is being heard and commented on and shared and tweeted and liked and… you get the point.
And the more you are seen as the expert, the more referrals you will get, and the more your practice or business will grow. Itâ€™s no secret that prospective patients, or indeed, any type of medical consumer, will go where their friends go, will ask for medicines and treatments their peers recommend and will want to be a part of a like-minded group.
Popular website Greatest recently published their list of the 100 most influential people in health and fitness in the world today, based on rankings in categories that included website page-rank, social media presence, Klout score, number of studies or research published, number of products created and marketed, professional qualifications, number of Google News mentions and more. Number one was Kayla Itsines, Instagram sensation, and leader of the largest female fitness community in the world. Number Two? Dr. Phil.
All these people have found their niche, have discovered how to differentiate themselves from their competition, and have learned how to capitalise on it using the power of engagement. They are Thought Leaders and Influencers, not because they say so, but because we say so. Itâ€™s a title that can only be earned in the eyes of others, and certainly isnâ€™t given lightly.
Dr. Sue Samuelsson, an award-winning veterinarian and disruptive thought leader said:
â€œIn business you have to find a need and deliver on it. Our clients require remote medical access for their pets and i-vet.com.au was the creation to service that need.â€
Jon Michail is Group CEO of Image Group International, an award-winning author and recognised as Australasiaâ€™s No 1 image coach. Image Group International supports executives, entrepreneurs, and their organisations to become iconic and monetised leadership brands.
He is a regular commentator in international media organsations ABC, CNN, NBC, Harvard Business Review, Entrepreneur, Success, The Financial Review and Vogue.